Oct 8, 2012

CreativeLive - Sarah Petty and Erin Verbeck - Photography Brand Makeover (2012)



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Genre: Photography, Marketing | Language: English

Learn branding from Sarah Petty and Erin Verbeck! Attract the right clients to your business by creating your own unique brand, new distinguishing products, a more profitable price menu, the right marketing and a new sales process! If your marketing isn't working and you're not attracting enough of the right clients, Sarah and Erin will go step-by-step, showing you how to address each part of your business's brand to make sure it reflects you and brings in clients you'll love.


Photography Brand Makeover
Learn branding from Sarah Petty and Erin Verbeck! Attract the right clients to your business by creating your own unique brand, new distinguishing products, a more profitable price menu, the right marketing and a new sales process!
If your marketing isn't working and you're not attracting enough of the right clients, Sarah and Erin will go step-by-step, showing you how to address each part of your business's brand to make sure it reflects you and brings in clients you'll love.
Instructor: Sarah Petty, Erin Verbeck
School: Photography, Business, Design
Date: 3 Day Workshop

Sarah Petty
Sarah Petty is the owner of Sarah Petty Photography in Springfield, IL, one of the most profitable photography studios in the country according to Professional Photographers of America. Petty began her career in the marketing department at the world’s largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio in 2001. She not only continues to photography children and families, but she also teaches photographers how to make a living doing what they love at her company The Joy of Marketing, www.thejoyofmarketing.com and is the co-author of the New York Times Best Selling book, Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth.

Erin Verbeck
Erin Verbeck is the Chief Joy Officer at The Joy of Marketing, a company that teaches photographers how to compete without discounting. Verbeck began her career developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency. She then went on to earn her MBA and spent 3 years overseeing the branding and marketing of a handful of the travel industry’s top brands at Sabre Travel Network, the parent company of Travelocity. Verbeck is the co-author of the New York Times Best Selling book, Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth.

Screenshot:




DOWNLOADs:
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